Most security guard company owners that I talk to, especially newer companies, don’t realize how important sales are to their company’s success. In fact, I would even argue that sales are more important than the actual services that you are selling. If you want, we can debate that in the comments section below. But for now, let’s talk about my 3 essential tips for selling security guard services.
It astonishes me that most people don’t realize how important sales are—until their paychecks depend on it! A lot of times people act like sales is this evil activity that only unscrupulous people engage in when that is the furthest thing from the truth. And because of that negative connotation, a lot of company owners refuse to truly embrace the role of being their company’s Chief Sales Officer.