Size it Up: New Venture Aimed at Better-fitting Clothing

When it comes to dressing well, nothing matters more than fit. Guards in well-fitted garments are perceived as more professional; uniforms that fit poorly can have the opposite effect. Of course, we at Unitex Direct work hard to ensure you look your best, but we’re always on the lookout for ways to improve.

Now comes word of a new venture that might just do that. The Size America Measurement Survey has just kicked off; its intention is to develop new, more accurate sizing standards that reflect changes in population and body shapes. During the survey, the body measurements, proportions and demographic data of 18,000 men, women and children will be collected.

Results are expected to be available Spring, 2018.

http://apparel.edgl.com/news/Size-North-America-Body-Measuring-Show-Is-Happening-Now108828